Web Content Tips: Top 16 Web Content Tips to Improve Your Web Content

Howdy, my good friend!

Doesn’t the mention of 16 bring back candid memories?

Yeah, I know, the nostalgia of youth and joints that didn’t creak.

But crepitus aside, I hope everything is great, and your online ventures are paying off.

I’ve been busy doing things myself – jumping in the deep end, per se.

And today, today is a great day, my friend.

This special day marks the return of our newsletter after an eternity!

Do I hear some makofi?

If your Swahili is rusty, makofi means claps or slaps, depending on the context, of course.

So, do I hear some makofi? Ok, moving on.

Today I’ll arm you with a couple of points to improve your web content.

Sounds swell, right?

Without further ado, here are 16 sizzling – straight from the kitchen – web content tips.

Your Web Visitors Come First

People waste time gloating and praising their products instead of focusing on the web visitor.

Big, big blunder.

Your web content is ineffective if you don’t put your target audience first.

You’d think many people get it, considering how simple it is. But nope.

Get this: It was never about you. The best web content is customer-centric.

The prudent webpreneur provides content customers need in an interesting and organized manner.

The operating phrase here is “content customers need,” not what you think they want.

You’ll need keyword research to determine what your target market needs.

With time, the customers trust you if they see you as a source of solutions.

Besides, customer-centric content makes it easy for users to take any action you want.

Be it buying a product, joining your newsletter, or initiating contact – anything you want.

Break the Rules, Converse with Your Prospects

Have you ever been on a website that was perfect save for its tone?

I have, and I nearly pulled my eyes out. Because, come on, why?

What about you?

Have you ever read web content that sounded like a page out of the Constitution?

How did you like the solid and rigid tone that wasn’t one bit flowery?

Did you end up buying from these “uptight” people?

I bet you didn’t.

Human beings love a good conversation, so give them one.

They’re already having a long day, so don’t bore them to death with your site.

Forget what your English teacher taught you about business-speak.

Write web content like you’re having a candid conversation with a friend.

As if they were standing right in front of you in a brick-and-mortar store.

Would you let them walk out without buying because your store (read: website) feels like a gulag?

Or would you let your charm and personality (and unique tone) shine through?

I know what you’d pick.

No Jargon Beyond this Point…You’ll Be Shot

This tip is butter to the bread that’s point numero dos.

Use terminology that your audience understands.

Or you’ll shoot yourself in the foot.

Don’t confuse visitors with industry jargon that makes sense only to you!

It is uncouth and barbaric – a striking example of mistakes losing you business.

Phew, felt good getting that sentence off my chest. Hehe. What?

Talk to your audience like you’d talk to a friend sitting with you.

You wouldn’t confuse a friend with jargon, now would you?

Don’t shoot yourself in the foot.

Fix Your Navigation

Nothing is as infuriating as a navigation menu with fancy but senseless labels.

Organize your web content properly and use normal labels on your menu.

You don’t want your target audience guessing where to go.

They don’t care about your fancy labels, and even if they did, they don’t have the time.

Your prospects just want to find the information they need.

Link to your main pages using normal labels and leave fancy stuff to movies.

Which leads us to our next tip.

Provide Relevant Information in its Entirety

When people search on Google, they are motivated for answers.

Can you guess what visitors do if they can’t find answers in your web content?

That’s right, they run to your competitors.

Provide enough information because content-rich websites convert prospects into ready-to-pay customers.

And, for Pete’s sake, this isn’t an invitation to produce tons of garbage with AI.

If you need help using AI content tools, talk to an expert.

Drop “Marketese” or Salesy Content

I like to call it mijugla, which is salesy content full of hyperbole.

Your target audience does not want spin. They want transparency to trust you.

Don’t be overtly promotional in your web content.

Place the cards on the table, and let your target audience decide.

Coax them nicely if you must, but don’t try too hard.

Save marketese for your various landing pages.

Your Homepage is a Summary of Your Site

This is self-explanatory. But, well, we’ve established most things aren’t.

That said, your homepage is the most common point of entrance.

As such, it should show customers how they’ll benefit from your offer.

Don’t give visitors a reason to click the back button.

Remember, also, you have about four seconds to make a lasting first impression.

Can’t figure out your homepage? Need content for your other pages as well?

See my website content services.

Use Images Liberally But Don’t Overdo It

Images improve your website content ten times.

Just don’t overdo it.

Also, avoid generic stock photos unless you want to break content into sections.

If you are selling products, it’s best to use real images.

Photos of the CEO and team members are pure gold as well.

Mostly, customers want to see who is selling what they are buying.

Don’t forget image SEO and speed optimizations.

The same applies to videos.

Create Separate Pages for Different Topics

You might want to direct all traffic to the homepage, but this is often ineffective.

Compared to the homepage, separate pages covering different topics/products convert at a better rate.

Besides, there is only so much you can put on the homepage.

Don’t limit your web content; build different landing pages to capture every possible prospect.

I implemented different service pages for a client a while ago.

Let’s say the results were as clear as day and night.

Not only did this boost page views, but it also increased dwell time.

Create Trust-Building Web Content

Yeah, rock-solid trust is the foundation of business transactions.

You can say goodbye to high conversion rates if customers don’t trust you.

The good thing?

You can make web visitors dance to your tune with trust-building web content.

But how do you do this?

Explain in detail why your company is the perfect solution for their problem(s).

This is why throwing a few photos of yourself (and staff) in the web content counts.

People need to put a face to the company to trust you.

After all, everyone wants the personal touch of a person-to-person deal.

We buy from people, not companies. Isn’t that right?

To accelerate your trust-building efforts, include case studies, portfolio, and testimonials.

If you can shoot video testimonials, you’re golden.

People buy from your company if and when they trust you.

Don’t Go Stale

Like we all “sort of” do at times.

You lose credibility points if readers and search engine spiders notice your web content is stale.

I wrote about how taking a two-week break for self-flagellation squeezed the life out of my SEO rankings.

I was distraught; I wrote two posts about it!

Read the first hereand the second here (This publisher no longer accepts guest blogs, so I’m using The Internet Archive).

Poor SEO rankings usually mean fewer hits.

So it is never a good thing to rank anywhere other than number one to five.

But ranking high in search engines is the least of your worries.

When you lose credibility with your web visitors, you are cooked.

Yeah, screwed square in the face.

Not to mention that it takes work to regain credibility because trust is like a mirror; once broken, it is difficult to mend.

Keep your website fresh – remove obsolete content or replace it with updated information.

Splurge on Design, but Keep it Simple Stupid

Even if your content is manna, nobody puts up with poor design because – who loves clutter?

Clutter is shady and unprofessional.

A shoddy design sends web visitors running for the hills.

If you lack web design skills, hire someone and remind them to keep things simple.

Go for a simple, organized website.

Something that draws attention to your web content and products.

Need help with your site design? Hire help.

Does Your Web Content Invite People to Initiate Contact?

If so, you win this year’s trophy for most effective web content.

If not, put your contact information in multiple and easy-to-spot sections.

Prospects should reach you with a click.

Otherwise, you lose prospects left, right, and center.

Look how easy it is to initiate contact on this very website.

Take a leaf or be creative.

Offer multiple channels of contact.

Build Compact and Simple Forms

In line with the foregoing tip, don’t ask prospects too many questions.

• What’s your favorite soccer team?
• What’s your mother’s second cousin’s maiden name?
• Do you love cupcakes?

Such questions should never find their way to your forms.

Keep things simple, ask only what you need to complete an order or offer your service.

The rest will send prospects away.

Oh Yeah, Call-to-Action on Every Page

Always remind your target audience what to do on every page.

Never assume they know what to do next.

Suggest what you need them to do.

Take the reins of your online business by mastering the art of converting visitors into leads.

Prooofread Everything

Yep, prooofread everything after you are done writing.

Yes, I left the extra “O” there to make a point 😀

Grave spelling mistakes and grammatical errors make you look bad.

Careless mistakes are sad. Check everything carefully; sleep on it.

You can use Grammarly, but don’t over-rely on the tool because it can kill your unique voice.

Better still, hire a professional content writer to help you.

Parting shot:Always keep your readers first. Always.

See you around.