There is profound power in standing out.
Our lovely Earth would be drab if we liked the same things. Were we all alike, we’d fight to extinction.
Look at how much we already fight over the same God. Everyone wants their God to be different – unique. Forgetting we all have one God.
But if the fighting didn’t wipe us out, we’d die of boredom. And this would be painful for governments because – no taxes 😀
Yes. Painful like watching the glass slipper fall off Cinderella’s foot.
Like, didn’t Godmother craft the pair especially for her? But if we followed this logic, we wouldn’t have the prince and a happy ending.
Enters imagination and the day, hence the story, is saved.
Unique content makes your target audience go crazy. Just think of the huge audience that loves the Cinderella story.
Nobody is ever found chasing after the commonplace. But the balance tips in favor of new, unique ideas.
Consumers chase after the one brand that stands out from the crowd.
Cue Dollar Shave Club’s iconic YouTube video.
This video:
Did you know this video was the catalyst for what is now a billion-dollar brand?
The video alone drove over 12,000 orders within 48 hours! Yes, you should make video part of your content marketing strategy.
Another sweet example of a brand that stands out from the crowd is Apple.
It is not magic like in Cinderella’s case; we are just wired this way.
And it’s a good thing, because it’s fertile ground for genius and innovation.
A unique stance is a powerful tool for website owners looking to boost conversions with content.
Being common like every other Doe seems safe. You know, like AI dross. But it works against you, especially since content is the backbone of online marketing.
The secret? Offer hot and unique content that piques interest.
We all know what this means: you trigger a stream of excited prospects.
As competitors dally, create unique content for your business.
But, pray tell, Freddy, how do you create unique website content?
It’s simple.
You Must Start With a Plan
Everyone has their unique voice, which is a power in itself.
But you risk misusing this power if you don’t exercise control.
We know power without control makes a many villain. It’s the premise of many moving pictures.
Without a solid plan, you’ll lose your voice in the ensuing disorder.
A solid plan is what the bigwigs call a content marketing strategy.
If you don’t strategize, you’ll create garbage because “content needs creating.”
If you go down this road, your uniqueness will choose a path opposite.
You’ll be like every other joker out here.
Quality over Quantity
Quantity used to count ages ago.
Long before search engines grew smarter.
And SEO became more about content relevance than sheer volume.
The modern search engine rewards quality over quantity.
You may brood all you want, but it’s the way things are.
And this has everything to do with algorithm updates at Google and other search companies.
Search engines are trained to tell if content is irrelevant junk.
Even if you try to game the system with a kabillion pages on a topic.
You can’t afford to push out junk.
So, stop using software to generate mass content from keywords.
Instead, concentrate on creating high-value content.
How?
Create content relevant to your target audience based on experience, expertise, and research.
Spin a conversation around your solutions without losing the reader’s attention.
Provide information that your prospects find useful. Answer their most pressing questions.
But you will say:
Creating unique content is hard, especially during the idea generation stage.
Well, let me call bull on this classic excuse.
There are a million ways to come up with exciting new ideas.
But since we’ll explore this area in another article, let’s touch on one major source of ideas.
It’s something you have in abundance. I’m talking about raw imagination.
This is exactly what to do.
Set time to explore niche-specific blogs, forums, and other resources you find interesting.
While at it, jot down ideas that inspire you to write something worthwhile.
Then let your creative juices flow and BAM, an exciting article idea is born!
Don’t worry about your writing skills. And don’t forget research.
As long as your content is original, you’ll learn new styles and vocab along the way.
Within months, you’ll write for your website like a pro.
By all means, you can hire a writer if you lack the skills or time.
Which leads us to our next and final point.
Outsourcing Your Content
Don’t worry if you can’t create unique content, no matter what you try.
You can outsource content creation to an experienced ghostwriter.
And if you have a web content style guide, you can create unique content without breaking a sweat.
This is possible even if you hire multiple writers from opposite sides of the globe.
Quick Tip: Stick with the writer(s) who understand exactly what your business (hence your content) is all about.
Well, that’s about it.
I hope these few words help you create interesting, unique content for your target audience.
Oh, but there is more:
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See you around.
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