Target Audience Profile
Buyer Persona Example
Note: For the BLANK template and more tips, please download the PDF version.
| Female | Male |
|---|---|
| Name:Sarah Brown | Name: Larry Davies |
| Lives in Henderson, NV, USA | Lives in London, UK |
| Runs a website about WordPress and an online business selling WordPress themes and affiliate plugins via reviews. Loves to hang out with her family. Appreciates a natural tone that resonates with her readers. Loves to engage with readers in the comment section. Has a pet dog, husband, no children yet. Tip:Add as much detail as you can. | Runs a website about small businesses and blogging and makes money via affiliate sales and consulting. Writes reviews, too. Tip:Add as much detail as you can. |
| Budget & Purchasing habits: Pays $2,000+ per 2,000+ word post. Orders in batches of up to 10 articles at a go. Pays immediately an article is submitted. Leaves topic research to me. Tip:Add as much detail as you can. | Budget & Purchasing habits: Pays $2,000 and above for articles about 2,500 words. Pays for three articles in advance. Open to retainer. Paid twice per month (5th and 20th). Provides detailed article briefs. Tip:Add as much detail as you can. |
| Blog covers a variety of topics, including: | Blog covers a variety of topics, including: |
| WordPress | Email marketing |
| SEO | Digital marketing strategies |
| How to Setup WordPress | Video streaming service |
| WordPress theme/plugin lists | Marketing automation |
| WooCommerce | Social media marketing |
| Guest Posting | WordPress themes/plugins lists |
| Comparisons | Web hosting |
| Plugins reviews | Content creation tools e.g., Copy.ai, Frase, etc. |
| Monetization methods | eCommerce |
| Marketing | Online business |
| Conversion optimization | SEO |
| WordPress security | Small business ideas |
| How to rank higher in search engines | WordPress translation |
| WordPress membership sites | WordPress membership sites |
| Recover abandoned carts | |
| Email marketing | |
| Articles I have written/would write her | Articles I have written/would write him |
| WordPress plugin reviews | Small business ideas |
| How to increase membership conversions for WordPress | Email marketing |
| What is a content management system | Marketing automation |
| WordPress error establishing a database connection | Best products to sell on Amazon, Etsy, eBay, etc. |
| Why and how to create a static website with WordPress | SEO |
| Gutenberg-related articles | Ad networks |
| WordPress security | Where to buy amazon return pallets online |
| WordPress analytics | Best web hosting for Amazon affiliate sites |
| How to reduce HTTP/HTTPS requests in WordPress | Best file upload WordPress plugins |
| Backups | Best Contact Form 7 extensions and add-ons |
| How to fix WordPress errors | How to use video on landing pages to increase conversions |
| Reasons to start a blog with WordPress | Top 7 ways to use video in email marketing |
| Future of WordPress | WordPress AI automation The latest SEO techniques and trends |
| WordPress tools for beginners/professionals/everyone. The ultimate WordPress Toolkit | And more! |
| WordPress job boards | Hint: See portfolio for more samples. |
| WordPress bucket list | |
| WordPress cache | |
| Drive traffic to WP | |
| WordPress maintenance | |
| Email marketing | |
| WP.com to/vs WP.org | |
| Tips for bloggers | |
| How to rank higher in search engines | |
| How to automatically share WordPress posts | |
| Big name brands that use WordPress | |
| How to choose the best WordPress hosting | |
| WordPress bloggers to follow | |
| History of WordPress | |
| Marketing WordPress site | |
| Decrease WordPress page load time | |
| WordPress mistakes to avoid | |
| Common WordPress errors | |
| WordPress child themes | |
| Traffic generation | |
| WordPress SEO best practices | |
| How to launch self-hosted WordPress in minutes | |
| Creating a social network with WordPress | |
| Affiliate website with WordPress | |
| Build a freelance business with WordPress | |
| How to translate a WordPress website e.g., French, Arabic to English, slang translation | |