Website Content

Look at the image. What do you see?

• A key.
• Some “words.”
• A pen in the foreground, but that’s not important.

Even without trying, I just got you to analyze this rather mundane image.

This is what great web content does: direct readers to do exactly what you want.

Look at the picture again. With some imagination, you can make the term “keywords.”

Yet, the term wasn’t thrown in your face. It just sat there, feeling all natural and part of the picture.

But the alt attribute tells search engines this specific image is about web content and keyword usage – SEO.

Yes, great web content must be SEO-optimized but remain natural to the human eye.

Readers should never know that you struggle with SEO. And you shouldn’t, because you now have me 🙂

Here is a short story for momentum:

Once upon a time, online marketing was born.

It was great news for businesses – large and small – who, ever since, have tried their best to work this new marketing channel.

From glossy ads that eat bandwidth and enticing affiliate programs to pay-per-click campaigns and social media, they have done it all, or at least most of it.

However, only a few fathom the real value of quality web content as an effective but silent marketer.

The End. Sorry.

Are you still bogging down some poor fellow’s network with an insane ad circus?

Or are you investing in your website content?

Many website owners believe marketing ends when prospects land on their website.

Nothing could be further from the truth.

For real results with your content marketing campaign, you need to:

• Get prospects to your website.
• Keep prospects engaged long enough to buy (most important part).

Great web content does both for you.

Driving visitors to your website is great, but that alone won’t improve your conversion rates.

You need great web content to rally your cause and get prospects buying.

Without captivating content to take the audience by the leash and lead them wherever you want, your website will go the way of the Dodo.

Sure, a few prospects might buy, but if you’re like any other person out here, you want plenty of sales!

Boring, old fluff that doesn’t initiate a connection only leads to higher bounce rates and a dry bank account.

Generic content about 10% original sends prospects away and gets you in trouble with the likes of Google.

So, how do you encourage 80% of prospects to click through to your product page and buy?

You:

• Invent highly targeted content that is relevant to your audience(s).
• Adopt a uniqueness & originality policy to squash plagiarism and duplicate content.
• Manually write high-quality web content.
• Mess up your schedule to catch every bit of action and happenings in the industry.
• Invest in an insanely expensive SEO course and take your chances with Google.
• Create engaging content that is not in the least “salesy.”

Or…

• You could hire a professional web content writer and sleep better at night.

Do you lack the experience, skills, or time to create amazing web content that improves conversion rates?

Talk to me today and bid goodbye to poor content, which means only one thing: low conversion rates and lost revenue!

Not ready yet? Check out this benefits page to discover why committed clients like you choose VistaWriting.